Agency Reinhold’s “Shift” PSA Helps Families Identify Veteran PTSD

Written By Priya PR, Inc.

“Shift” is a PSA by the United States Department of Veterans Affairs that aims to help family and loved ones identify PTSD early on and create a support system. Agency Reingold commissioned this important look at the faces of real veterans and their stories to educate and inspire others. 

Here, Creative Director Karen O Lau and production company Fackrell Brothers worked closely with LA-based CG specialists Midnight Sherpa to illustrate each veteran’s decline in mental health through typography and subtle animation. 

Negative words are replaced with healing ones, signifying the power of support and treatment. Viewers are encouraged to watch hundreds of inspiring veteran stories and support them at MakeTheConnection.net.

Read more in Reel 360.


Priya PR, Inc. http://www.priyapr.com
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