ArtClass & ESPN CreativeWorks Capture Neighborly Dysfunction In State Farm's ESPN Campaign

Boban Marjanović of the Dallas Mavericks in "Car Wash"

Bicoastal production company ArtClass and ESPN CreativeWorks collaborated on the production of "ESPN: The Neighborhood Presented by State Farm." The series of co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN.

The broadcast spots are the latest installments of the episodic-style campaign, which humorously riffs on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbors. The social spots for “The Neighborhood” campaign feature the same recurring cast: “Caroling” is set to the tune of awkward holiday singing; “Draft Day” is a nostalgic nod to ‘80s sitcom show opens; and “Confessions” is a montage of reality TV-style confessionals.

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