Behind Billionaire Ray Dalio's Viral Animation Examining the Changing World Order

Between war waging in Europe, inflation at a 40-year high, and the gap between the haves and have-nots widening immeasurably, we're all trying to make sense of where the world is headed. Thankfully, hedge fund manager Ray Dalio brings some clarity to the current global crisis with Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail -- a visual adaptation of his best-selling book of the same title. Created by design and animation agency Thornberg & Forester, the 44-minute film is a visually enthralling history lesson – and an unexpected YouTube hit, with more than 20 million views to date!  

Creative Boom chatted with President and Chief Creative Officer Scott Matz and Executive Director Tony Kadillak to find out how they approached the project and its challenges, and how they balanced accuracy and authenticity with entertaining and holding the audience's attention throughout.

Skip on over to Creative Boom for more.