Bobcat: “More Than A Machine” Campaign

Whether it's a passion project or an entrepreneurial venture, Bobcat makes any job possible. And who better to say it than the real trailblazers, dreamers, and game-changers using Bobcat? That’s the premise behind “More Than A Machine.” The 360 campaign's anthem film, narrated by Hollywood favorite Josh Duhamel, shows how Bobcat helps its community work hard and play hard to get the job done. 

LA-based creative studio Roger played a key role in the creative development and execution of the entire campaign, which spans broadcast, digital, social, print, and paid media. We think it’s a bold and fresh take in the equipment manufacturing brand space, and so did Adweek, which highlighted the campaign in the Tuesday Stir.