Durable Goods Welcomes Director Adriano Falconi

Bicoastal production company Durable Goods has signed director/cinematographer Adriano Falconi for exclusive representation in North America. Celebrated for crafting visceral, character-driven stories for brands, Falconi emphasizes cinematography and casting in his pursuit to make every commercial he shoots authentic and fresh. 

“Adriano is a creative and inventive filmmaker,” says Mike Brady, Executive Producer at Durable Goods. “His ability to tell compelling emotional stories connects with the viewer, and helps to cut through the clutter. It’s obvious that he has a unique sensibility to his emotional insights and storytelling, and his cinematography is both beautiful and immediate at the same time.”

Reel 360 has the story.