Fire Breathing Goat Saves the Realm in Fantastical Georgia Lottery Ad

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Creative studio Artifact Design recently completed VFX and design work on “The Fire King,” the latest commercial for Georgia Lottery Keno! via BBDO Atlanta. Parodying medieval fantasy, the spot features Kevin the Goat reprising his fire-breathing heroics from earlier campaigns.

“The Fire King” saga follows Kevin’s quest for the throne in the land of 12 realms. Battles and courtship ensue before he and his human sidekick, James, oust the sitting King Aragor with a fate-sealing blow: “Your dragon is no goat,” James quips. The voiceover concludes: “Be the king of your castle. Win $100,000 300 times a day playing Keno!

”Read more about Artifact Design's work on "The Fire King" at Coloribus, The Inspiration Room, postPerspective and Advertolog.

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