Makiné Muses on Audible's The Big Lie

Creative studio Makiné revived the sights and sounds of film noir, espionage, and the Hollywood Blacklist Era to hype up The Big Lie, Audible's original podcast drama starring Jon Hamm and Kate Mara. The campaign included an animated trailer and teaser, as well as key art, and social content. Jesus Rodriguez and Alberto Hadyar recently sat down with Muse by Clio for a behind-the-scenes look at the campaign’s hard-boiled Western Noir concept.