Mixed Reality Experience Immerses Shoppers in Wild MCM-Branded Environments

Looking to create a stronger connection to Millennial and Gen Z customers, luxury leather goods brand MCM enlisted creative technology company Giantstep. With their expertise in producing worldbuilding content for the Metaverse and leveraging real-time engine technology, Giantstep created a mixed reality space to celebrate MCM’s 45th anniversary. 

Introducing the Cubic Monogram collection by MCM, the immersive retail experience represents the brand’s journey from past to future, physical to digital, and construction to deconstruction.  MCM M'ETAVERSE is already drawing attention as Korea’s first branded Metaverse experience presented in an offline store. 

Read more about this unique experience here.