Mixtape Club Imagines Music’s Big Bang for ‘16 AMP Awards

Integrated creative studio Mixtape Club created the show open for The 4th Annual AMP Awards, which took place on May 11th at City Winery in New York City.

Presented by the Association of Music Producers (AMP), the competition honoured outstanding work in music and sound for all media spanning the advertising, branding and music industries at-large.Tasked with setting the tone for ‘‘the loudest awards show in the business,” Mixtape Club created a big-bang opener that cleverly begins in silence. Various sounds enter the sensorium, one by one, each visually represented by colourfully animated shapes. The scene evolves into a dynamic mosaic of sounds before crescendoing into a musical composition.

Learn more about the project on Creativity and Little Black Book.