Natural Hair Takes Center Stage in This CROWN Day PSA

What better way to celebrate CROWN Day than with a PSA focused on the culture around it? Hayden5 and Phenomenal teamed up to create this poetic tribute to the legacy, rituals, and strength of Black women and their hair. With a cast made up of real women representing the Black communities of Los Angeles, Hayden5 and Phenomenal captured the local spirit by filming in an Inglewood-based salon.

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