PSA Campaign Animated by Brigade Shows Bad Driving Decisions from a Child’s POV

Brigade recently produced a new animated PSA campaign for the New Mexico Department of Transportation to raise awareness of the dangers of distracted driving and drunk driving. The campaign was inspired by a true story about a six-year-old who helped Police track down a rogue driver by sketching the assailant he witnessed. Narrated by children, each spot tells a different story with animations of childlike crayon drawings that show the graphic consequences of bad driving decisions and how they affect others.

Internet traffic is picking up around this campaign, including this story in Branding.news.