PSA Urges Arkansans to Please Consider Vaccination

DEFINITION 6 created an integrated vaccine awareness campaign urging Arkansans to “Please Consider Vaccination.” It’s the inaugural call-to-action for The GreenShoots Foundation, which was founded by Arkansas native and NYC-based financial services veteran Ted Huffman and his wife, Cheryl Huffman. Media outlets across Arkansas are donating airtime for the campaign’s touching PSA about a father’s journey overcoming vaccine hesitancy. Recognizing that the issue of vaccination was becoming increasingly polarized, the Huffmans centered the campaign message around themes of family, community, faith, and work – values they knew rural Arkansans could relate to. 

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