Ryan Frey: Don’t Underestimate the Processing Speeds of Younger Audiences

LBB’s Casey Martin spoke with commercial editors about the intricate craft of editing short form content, gathering new insight for brand storytellers working in social media. Ryan Frey, Lead Editor at We Are Royale, straightforwardly admits his love for fast snippets and challenges the idea that attention spans have shortened. Instead, he argues they have simply evolved and can handle more.