Special Olympics Athletes Design Original Logo for 2022 Special Olympics USA Games

Laundry recently partnered with Publicis Seattle to share the story of the 2022 Special Olympics USA Games logo, which was inspired by the designs of nine Special Olympics athletes. The creative process was captured in a mini-documentary by Academy Award-winning filmmaker Rayka Zehtabchi.

Laundry contributed its design and animation talents to the animated logo reveal at the end of the piece.

Working on this initiative had a very personal and special meaning for Managing Director James Sweigert: "My niece, Ellen Sweigert, has been very active all her life participating in Special Olympics, so it was very near and dear to my heart to volunteer Laundry's time and services to help this great cause and to collaborate with Academy Award-winning director Rayka Zehtabchi.”

See the full story in Ad Age, GDUSA, MediaPost, Muse by Clio, and The Drum!