The Hoffman Bros. Get Improvising in Stylish Nike Spot

Commercial production company Hoffman Bros. recently conceived and produced a short film for Nike featuring Cleveland Cavaliers point guard Kyrie Irving and drummer Questlove of The Roots.

Currently on-air and online, “Improv” (:60) is a cinematic mashup of basketball and jazz, as the dribbling Irving and the drumming Questlove exchange beats in a spectacular improv session that culminates in a beautiful reverse layup -- and a close-up of the new Kyrie 3 basketball sneakers.The Hoffman Bros. were joined in the effort by digital agency R/GA, as well as Lost Planet and Company 3.

Check out the stylish ad and the rest of the press coverage at Creativity, Adweek, LBB, Le Book and Ad Forum.