The Music Industry Really Did Pioneer the Virtual Persona

As the advertising world buzzes about virtual influencers, it’s worth recalling that these types of invented personas have already long existed in the music world. We Are Royale’s Brien Holman discusses how artists like Gorillaz and Daft Punk have long used these types of avatars to engage with fans and audiences around the world. 

Read more of Brien’s thoughts in Muse by Clio!