Trollbäck+Company Rebrands "NFL GameDay" With An Eye Toward Social & Mobile Audiences

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship "NFL GameDay" franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially as younger audiences increasingly turn to over-the-top and social for live sports.The job extended to the larger visual identity of NFL Network with an updated on-air graphics system featuring a custom-designed typeface.See the stories in The Drum, Brand New, and Newscast Studio.