VMLY&R & ArtClass Escape from Cold and Soggy Fries with Wendy’s ‘HalloWeendy’s’ Campaign

Production company ArtClass launched a new scary-funny campaign “HalloWeendy’s,” which celebrates Wendy’s “Guaranteed Hot-and-Crispy Fries.” Equal parts comedy and classic horror, the three spots parody iconic horror films to show the dread of bad fries, with some salty digs at Wendy's fast-food rivals added for good fun. 

Director Vincent Peone and VMLY&R dove deep into the classic moments, tropes, and filmmaking techniques associated with the horror genre, exploring various mashups of the films and, more importantly, how to reimagine them with cold, soggy fries cast as the villain. Check out All Hallows Geek for the full story!