We Are Royale Brings the Fire with VALORANT First Strike Tournament Anthem

Written By Priya PR, Inc.
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Creative production company We Are Royale (WAR) partnered with video game publishing giant Riot Games to get fans hyped for its VALORANT: First Strike tournament. The 60-second spot posed the question “Who Will Rise?” and highlighted the fierce competitors that would duke it out for a piece of the $100,000 prize pool on December 3rd.

To convey the attitude and visual power of the tournament, WAR built off of Riot Games’ “That New Fire” campaign. Abstract footage, distorted fire elements, and kinetic typography represent “fiery” player personalities and their burning desire to be number one.

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Priya PR, Inc. http://www.priyapr.com
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