Cadbury Shows the Soft Side of Tough Guys

A nightmare bus ride takes a sweet twist in REVERSE director Johan Stahl’s latest spot for Cadbury Asia. Every detail foreshadows something bad is about to go down when an intimidating-looking man boards – and tensions are already high from an inconsolable crying toddler. The stranger sits in behind the young boy and reaches into his metal-studded vest. Uh oh… but wait! It’s actually a chocolate bar. He goes on to perform a series of silly chocolate antics. Toddler crisis averted. Expectations subverted. Well played, Johan. 

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