Grassroots PSA Campaign Urges Arkansans to “Please Consider Vaccination”

The GreenShoots Foundation, a nonpartisan organization dedicated to uplifting people across the social fabric of America, launched a vaccine awareness campaign urging Arkansans to “Please Consider Vaccination” as the state has one of the nation’s lowest full vaccination rates for Covid-19. Media outlets across Arkansas have been donating airtime for the campaign’s touching PSA about a father’s journey overcoming vaccine hesitancy. 

Created by customer experience agency DEFINITION 6, the campaign has since spread organically into small and mid-sized markets outside of Arkansas, generating more than 35,000 donated broadcasts in 18 more U.S. states. 

MediaPost reports on the success of the campaign.