Hayden5 Deploys First-Ever Virtual Camera Crews into The Metaverse

We deploy professional camera​​ crews to capture, stream, and recap brand experiences and activations in the physical world, so why not do the same in the Metaverse? Now it’s possible with Metaverse Capture, a first-of-its-kind virtual production service from Hayden5. 

To R&D their new service, Hayden5 headed to virtual red carpet events for Grammy Week, hosted by Roblox, as well as Decentraland’s Fashion Week.

Imagine having a "camera crew" zooming and moving in 3D space with cinematic precision to capture every angle and every moment of a virtual brand experience, then cutting that footage into a sizzle, promo, or spot to play on traditional media channels. The content marketing possibilities are endless with Hayden5's new service – and something that brand marketers and event producers playing in the Metaverse can cheer about. 

Full story in Shoot!