Definition 6 Serves As Creative Partner for CBS Sports’ Super Bowl LV Broadcast

Written By Priya PR, Inc.

Creative & digital agency Definition 6 was proud to provide editorial, sound design, and mixing for CBS Sports and Super Bowl LV’s heartfelt game open and other pre-game content.

Set to a stirring rendition of “Stand By Me,” performed by Jennifer Hudson, CBS Sports released a heartfelt Super Bowl LV teaser that pays tribute to heroes from frontline workers to personal champions of the football stars themselves.

The 4 ½-minute tease was created, directed, and produced by Pete Radovich, Senior Creative Director at CBS Sports, who worked closely with Definition 6 VP of Editorial Anthony Cortese and VP of Sound Dan O’Sullivan. Definition 6 also post-produced a series of promo and interstitial content that aired before, during, and after the game.

“Stand By Me” marks the fifth Super Bowl collaboration between Radovich and Cortese, who have collaborated together on projects for over a decade.

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Priya PR, Inc. http://www.priyapr.com
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