Where the Buffalo Roam & Google Brand Studio Create “The Bicycling Bookseller”

Creative production company Where the Buffalo Roam (WTBR) recently partnered with Google Brand Studio EMEA to create “The Bicycling Bookseller,” a heartwarming story about Mattia Garavaglia, a local bookstore owner in Turin, Italy. 

The 3 ½-minute film is a story of hope and resilience navigating the pandemic as a small business owner — and how Google Maps helped make it happen. When Mattia’s dream of owning a bookstore was in jeopardy, he decided to use his bike to deliver the books himself.

For Where the Buffalo Roam and Google Brand Studio EMEA, which have worked together on several international shorts, the goal with Mattia’s story was to zero in on the idea of overcoming adversity — a theme that would not only resonate during the pandemic but also far beyond it. 

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