Dell Blue Goes Full-On “Rube” In Delightful CG Spot For UltraSharp Monitors

Dell Blue, the internal creative agency for Dell, has launched a new campaign for the all-new UltraSharp monitor by Dell Technologies. The centrepiece of the campaign is a whimsical CG spot inspired by classic Rube Goldberg machines. “Beauty of Productivity” takes viewers on a mesmerising journey through an elaborate “Rube” world triggered by a ball from a Newton’s Cradle, presenting a comprehensive overview of the key productivity features offered in the UltraSharp monitor and its unparalleled colour and resolution. 

Dell Blue conceived the CG Rube Goldberg machine as a visual device to reveal the key features that Dell Technologies wanted to highlight: the height, tilt, and swivel adjustability of the monitor; DCI-P3 Colour; a host of ports and connectors; the beautiful design of the UltraSharp monitor and much more.

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