Directors Matt and Mark Hoffman, EP John Beveridge Launch Production Company

Directors Matt and Mark Hoffman have teamed with long-time producing partner John Beveridge to launch commercial production company Hoffman Bros. The opening of the shop comes on the heels of delivering two projects for Nike, including “Nike Free Anthem,” a :60 showcasing the barefoot-like flexibility of the Nike Free footwear line (featuring Serena Williams, Kyrie Irving, and Amari Cooper, among many other athletes).In addition to their extensive sports résumé, siblings Matt and Mark Hoffman are known for directing irreverent comedy spots. Beyond the director’s chair, the brothers are keen on parlaying their deep experience in developing concepts, writing and editing content for brands.

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