LightHouse Films Gives Father’s Day An Unexpected Twist In New Spot

Creative video agency and commercial production company LightHouse Films celebrated Father’s Day a little differently this year for Pixonic’s massively popular “Walking War Robots” (WWR) mobile game.

Directed by Ray Zablocki, the online and social media campaign takes an unconventional approach to portraying the explosive multiplayer shooter-game experience.

The 30 second spot, “Father’s Day,” opens on a man who eagerly plays “WWR” on his mobile in his living room. Upon hearing a loud explosion sound coming from upstairs, he peeks in on his teen son, who stares at him with a “what?” look while appearing to study from a notebook. The father nods and returns to his gaming, only to hear another loud noise coming from his son’s room. This time, he barges in unexpectedly to catch his son in the act of playing “WWR” on his iPad instead of studying. Realizing they’ve found a common interest in the game, the father-son duo then bond over playing together.

See the spot and read more at Post Magazine, Daily Commercials, LBB and Shoot's Screenwork.