Good on Ya, Durable Goods

Durable Goods has signed Australian director Karima Asaad – her first commercial representation deal in the US. Asaad's electrifying and unconventional portfolio spanning advertising and photojournalism has earned her reputation as one of the most intriguing and eye-popping visual talents down under. Creating intimate and slightly voyeuristic performances, her storytelling exploits are rooted in her love of travel, adventure, and the people she encounters along the way. Virgin, Samsung, The New York Times, Rolling Stone, and Getty have all tapped into her worldview, which has been described as “spontaneous and intimate, epitomizing freedom.” 

Shoot’s got the scoop!