19th & Park Champions ‘Curl’ Power

Hair care company DevaCurl's latest campaign, “Curl Knockouts," is encouraging new and existing customers to “Live Their Curls." With age and body diversity being important pillars of the campaign, DevaCurl brought on 19th & Park, a leading producer of DEI-focused campaigns and content, to produce it. For the photo and video shoot, led by renowned lifestyle photographer Andre Perry, they cast a diverse group of models representing a wide range of distinct hair textures and skin tones. 

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