​​Keep Quitting, Tobacco Users. You're Not Alone.

Durable Goods director Christina Xing is unwavering in her pursuit to capture stories that are honest, relatable, and compassionate. She masterfully achieved this in a spot for Quit Partner, an inclusive and free statewide resource to help Minnesotans quit tobacco use. Xing used hand-held closeup shots of three diverse individuals – each on their own unique emotional journey to quit smoking, vaping, or chewing – to emphasize the loneliness of quitting tobacco.