The Man Behind 31 MTV #1 Music Videos Signs with Durable Goods

Durable Goods has signed Chris Applebaum for commercials and branded content in the U.S. His decorated career kicked off in the world of music videos. Miley Cyrus, Britney Spears, Rihanna, Selena Gomez, and Demi Lovato have all called his name. With six Grammy nominations and multiple MTV Awards, Applebaum went on to conquer the world of advertising, where he directed some of the most memorable and most-watched TV ads in history, including multiple Super Bowl spots. 

Prior to joining the Durable Goods roster, Applebaum ran his own boutique digital agency, Bad Apple Digital (B.A.D.), creating campaigns for startups and legacy brands alike. It’s where he also carved out his niche as a viral content creator, working with hundreds of influencers and content creators. 

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