Krystal – Steamin' Since 1932

Krystal debuts a new spot reminding burger lovers that “it’s cool to be square” – a nod to the chain’s classic square-shaped sliders. Conceived and produced by TigerLily in collaboration with Krystal and StudioNow, the ad is part of an evergreen brand campaign celebrating the chain’s 90+ years of generational love. The mixed-media spot is a motion graphics-driven scrapbook of Krystal’s best-of moments, juxtaposing old photos, commercials, and newspaper clippings with modern imagery through live-action, animation, historical documents, and AI. 

Roastbrief has the details!