Rodeo Show’s ‘Fin-tastic’ JAWS Spot for Minnesota Lottery

No, sharks are not infesting the Minnesota Lakes. But it sure seems like it in a new campaign for the Minnesota Lottery’s summer “JAWS”-themed scratch game. Conceived by agency Betty, the broadcast spot is a tongue-in-cheek homage to Steven Spielberg’s classic 1975 thriller Jaws. Rodeo show helmed the big production, teaming up with director Esteban “Steve” Petersen. We’re impressed with the summery vibes this crew pulled off shooting in the dead of a Minnesota winter. The campaign is running regionally across OOH, radio, and broadcast, with several other OOH activations this summer across Minnesota.

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