Nickelodeon and Elevation Bring the ‘Wild Card’ in Slime-Filled Broadcast of NFL Playoffs

Written By Priya PR, Inc.

Creative company Elevation worked closely with Nickelodeon to develop the branding for the “NFL on NickPlay,” a wacky, slime-filled simulcast of the Wild Card playoff contest between the Chicago Bears and New Orleans Saints. The event aired on January 10th, which attracted more than 2 million viewers.

The kid-friendly TV event marked the first-ever broadcast of an NFL game on Nickelodeon and aimed to attract a younger generation to discover the excitement of the NFL in a fun and educational way. “NFL on NickPlay” featured augmented reality and color commentary by Noah Eagle, Nate Burleson, and Nick star Gabrielle Neveah Green. Viewers were treated to one silly antic after another as only Nickelodeon can deliver.

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Priya PR, Inc. http://www.priyapr.com
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