We Are Royale Gets Meta with Animated Promo Spot for VALORANT™ by Riot Games

Creative and digital production company We Are Royale (WAR) recently collaborated with Riot Games to produce an animated spot for VALORANT, their new team-based first-person shooter game. The promo comes on the heels of VALORANT’s smashing June 2nd debut and introduces the playful-yet-deadly aesthetic weapon skin line, “Glitchpop.”

 The spot functions like a commercial within the world of VALORANT, introducing a colorful cyberpunk-themed selection of weapon skins offered in the game. If heads are not already spun by the shotgun-loving bunnies, things go full-on meta when the Glitchpop advert is briefly interrupted by a fictional Monster Burger commercial, as well as some soothing images of cats, horses, and...toast.

Read more on how this neon chaos came to life in Reel360.