Whitney Headen Sounds Off on Tone of Super Bowl LVII Ads

19th & Park Co-Founder & CEO Whitney Headen joined a panel of ad industry folks to give her take on the overall tone of Super Bowl LVII ads:

"If I’m being honest, the tone of the Super Bowl this year was very tone-deaf. Advertisers opted for high celebrity presence but most of the ads lacked substance and, oftentimes, I couldn’t tell if they were selling the celebrity or the products attached. The age of just needing a celebrity to sell an ad is over. Advertisers need to get involved in a way that creates a more emotional and realistic connection with their audiences to make it make sense. One of the things I did love was that a number of the commercials were produced or created by woman-led and all-women teams, which was refreshing. I believe if we continue to push diversity outside of just gender, we’ll start to see a myriad of creativity as well. If social media and the rise of UGC content have taught us anything, it’s that it’s not just about what you’re selling or who's selling it, but how the story is being told.”

Read what others had to say about the this year’s Super Bowl ads here.